Top 5 Beauty Retail Apps in the Middle East - Q1 2022 Performance

The first quarter of 2022 saw significant activity among the top beauty retail apps in the Middle East. Here's a detailed look at the performance of the leading applications on a unified platform, with data insights provided by Sensor Tower.

Nice one | نايس ون experienced fluctuating weekly downloads, peaking at approximately 92.9K in the week of February 21. Active users also saw a notable increase during the same week, reaching around 209K. However, the app did not generate any revenue during this period.

همسة ألماس showed a varied trend in its weekly downloads, with a high of about 30.6K in the week of March 21. Active users increased steadily towards the end of the quarter, peaking at approximately 76.7K during the same week.

باث&بودي وركس saw a consistent download pattern, with a significant jump to around 19K in the final week of March. The app's active users mirrored this trend, reaching about 58.2K during the same period. Revenue data for this app was not available.

Sephora KSA: Beauty, Makeup maintained a steady download rate throughout the quarter, with weekly downloads peaking at approximately 13.5K in mid-February. Active users remained relatively stable, averaging around 57K to 62K weekly. There was no revenue generated during this period.

Finally, Cvaley | سي فالي showed a strong performance in weekly downloads, peaking at around 19.2K in the last week of February. Active users also saw an upward trend, reaching approximately 60.4K during the same week. Similar to other apps, there was no revenue recorded for this app.

For more detailed insights and data, visit Sensor Tower.